During the middle of winter, founders Jeff and Kathy were on the hunt for a pair of dog booties for their puppy, Tofu. It was snowing endlessly in Toronto, Canada and all the sidewalks were covered in ice, snow, salt, and chemicals from ice melts . As a result, Tofu's paws were cold, itchy, and inflamed.

That's when the hunt for the perfect pair of dog boots began but everything they tried fell short.

The dog boots were too hard to put on or never stayed on (which left them looking for lost boots in the freezing cold), or uncomfortable on Tofu (which meant everyone was standing around in the middle of winter)!

Many lost boots later, Jeff and Kathy decided to design their own pair of dog boots for winter and summer.

Their criteria was simple - a pair of dog boots that was approved by Tofu, and that became the All Season Dog Shoes for Winter and Summer released in 2024.

Today, we are on a mission to bring to market all the functional, stylish, and affordable dog accessories that we've ever wanted as dog parents.

With our Chief Pawduct Officer (Tofu) and Assistant to the Chief Pawduct Officer (Noodles) at the helm, we can't wait to share what we have in store.

We'd love your feedback and input along the way!

Come hang out with us on our social media at:

ShopUltrawoof (TikTok)

ShopUltrawoof (Instagram)

- Kathy, Jeff, Tofu & Noodles